Existence of identity is felt in every breath of human’s life. It is the term which defines our characteristics, our quality, and our ability and helps us to redefine our image. Once your identity is challenged you become defensive. It is the core part of our lives which shapes our actions and vice versa.
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What ‘Identity’ basically means?
Identity is a path that describes what you do and the reasons behind the act. It gives answer to 6 fundamental questions- Who, What, When, Where, Why and How.
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What- Make yourself stand out from the crowd by doing something distinct from others. That will create your own identity which will make you different and your presence felt.
Who- It defines which network do you belong to, which people forms your network.
Where- Where do you stand has a significant value on your identity. If you are an established software entrepreneur then you must be in Silicon Valley which is considered as the most successful destination for strong entrepreneurs.
Why- We should be aware about the reasons of making a stand.
When-When do you take on risks defines your characteristics leading you to create your identity.
How- Identify how you could manifest your identity and what are the primary things that you want to do to make it happen.
Selection of your own identity
Identity emerged from choice and choice appears from identity. Your daily actions, networks and principles define your identity. Henceforth, you should select an identity that gives world signals about your core values and distinctive choices.
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Importance of ‘Identity’ in Business
Running a business successfully needs strong administration and able employees who can create a unique identity for the company with their skills and expertise. It establishes a key position of the company in the market. Identity should be something that makes you unique from others. A good business identity must be simple, recognisable and memorable. It is much more than only a logo and a strapline.
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A question might be aroused in your mind that one’s identity makes a business identical or a business creates one’s identity.
Identity Creates Business or Business Creates Identity
To be honest, its bit controversial to define as to create a business identity, it involves hard work, dedication and efforts of many skilled employees who might have acquired degrees in business and management to sharpen their skills and implement it for the company’s business growth.
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On the other hand, in professional world your identity is generated from your business identity. So, if you want to make your identity unique and presence felt, you first have to make your business identity distinct from others and stand out from the crowd. Therefore, both go hand-in-hand.
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